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INFAMOUS FRIENDS

Infamous Friends is a new fashion label I have been working on in 2014. One of the most exciting milestones along the way was the opportunity to develop the concepts for our first photoshoot. What we wanted to achieve was three unique scenarios that reflected the personality of each t-shirt design. Finding the right location…
  • January 17, 2015

MYER JOONDALUP LAUNCH

It was one of the biggest retail events in WA! Joondalup Lakeside’s $300M expansion welcomed the opening of the first new Myer store in Perth for more than 20 years. MYOMY Productions worked alongside Myer stylist Teagan Sewell and Lakeside Joondalup to bring together six runway shows over the four-day grand opening event. Special guests…
  • November 30, 2014

YELLOWGLEN MELBOURNE CUP DAY

MYOMY joined forces with Ascot Racecourse for Perth’s biggest Melbourne Cup Day celebration. Hosted trackside inside the popular Yellowglen Marquee, the Cup Day lunch is one of the most sought-after tickets in town. On the runway, Chadwick models put the spotlight on some of Perth’s favourite labels and leading fashion retailers. It was another exciting…
  • November 19, 2014

PINK LADY RACE DAY

The Pink Lady Day Luncheon at Belmont Park is one of the most popular events on Perth’s winter racing calendar. Booked out well in advance, the annual event was an opportunity for MYOMY to showcase some of the upcoming season’s fashion from Perth’s most recognised designers. •••• Client: Perth Racing Producer: MYOMY Styling: MYOMY Designers:…
  • July 17, 2014

PERTH CUP BEACH PARTY

The iconic Perth Cup launched into 2014 with the sexiest beach party in town. Produced by MYOMY, the Ascot Beach Party delivered two high-tempo swimwear shows in a marquee function of 500 guests. The two shows featured some of WA’s most recognised summer brands, including some exciting new labels to hit the west coast. ••••…
  • January 12, 2014

BMW X5 LAUNCH

The VIP Launch of the new BMW X5 featured a stunning parade of Basler fashion, produced by MYOMY. Style Voyeur were there to capture the night. See it all at http://stylevoyeur.com/2013/11/basler-bmw-x5/ •••• Client: Basler Producer: MYOMY Styling: Basler Photography: Marcia Ball from Style Voyeur Hair & Make-Up: Yvette Gray / Andjelka Matic / Ady Grader…
  • January 12, 2014

NATALIE ROLT DESIGNS

Natalie Rolt is a Perth designer who approached MYOMY Productions for inspiration on capturing her 2014 summer swimwear and kaftan range. MYOMY was assigned responsibility for creative direction and project management. For this brief, MYOMY developed a stylised interpretation of Australian swimwear; one with a bold edge that could showcase Natalie Rolt’s contemporary summer range.…
  • September 30, 2013

SMASHES LASHES

Smashes Lashes is a US-based fashion product specialising in high-end false eye-lashes. Having worked with Tanya Muia on previous occasions, the client engaged MYOMY Productions to develop the brand and product imagery for the launch campaign of Smashes Lashes. •••• Client: Smashes Lashes Producer: MYOMY Styling: MYOMY Photography: Shift Creative Hair & Make-Up: Hendra Models:…
  • September 15, 2013